Commercial interior design Barcelona: functional design with brand experience

Girbau & Mateu Arquitectes designs commercial interior design in Barcelona to enhance functionality, the emotional connection with the brand and the well-being of the customer, while integrating sustainability and efficiency criteria. In the city, commercial interior design Barcelona is key to standing out.

What is commercial interior design?

Commercial interior design Barcelona is much more than decorating a space: it is a combination of space planning, visual merchandising, branding and ambiance that directly influences customer satisfaction and loyalty. According to Brian Solis, a good store experience “increases traffic, conversion and long-term customer value” .

bream retail

Why is it key in Barcelona?

Barcelona is a competitive and diverse city, with a demanding clientele looking for unique and memorable experiences. Commercial interior design in Barcelona can make the difference between being just another place or becoming a brand reference.

How we do it at Girbau & Mateu
1. Route design (space planning)
We create intuitive routes, with strategic attraction areas that facilitate product discovery. In commercial interior design Barcelona, ​​this strategy is crucial.
2. Careful visual merchandising
We take advantage of the combination of light, color and displays to reinforce the product image and generate an emotional connection.
3. Environment and atmosphere
Our strategy is inspired by the servicescape model, considering the environment as an element that facilitates the experience, guides behavior and reinforces brand identity.
4. Integrated sustainability
We use natural materials, energy efficiency and bioclimatic criteria to transform commercial spaces into healthy and responsive environments.

Proven benefits of good design

Several studies show that a well-planned store design improves sales and builds customer loyalty. For example:
• 93% of purchase decisions are based on the visual appearance of the premises.
• The design and ambiance of the space have a “remarkable effect” on purchasing decisions ().

In addition, a good atmosphere, with clear routes and rest areas, encourages customers to spend more time in the store and, consequently, spend more ().

Success story – Almond Tree Origin

“Brand image and experience” project for Ametller Origen
• Objective: create a space that reflects the authenticity and freshness of the brand, offering an immersive and inspiring experience.
• Applied solutions:
• Plants, wood and natural light to reinforce the connection with fresh and local produce.
• Tasting areas and multisensory atmosphere to encourage presence and trust.
• Smooth circulation and attractive displays designed according to the servicescape model to optimize purchases and brand recall.
• Results: increase in average visit time, increase in conversion rate and reinforcement of the healthy brand image.

Contact us

Do you want to transform your business into a powerful brand experience with commercial interior design Barcelona? Contact Girbau & Mateu Arquitectes and together we will design a unique, functional and memorable commercial interior design Barcelona.

Commercial Interior Design Barcelona: We Design Spaces That Create Brands

At Girbau Mateu Arquitectes, we have been transforming businesses through commercial interior design in Barcelona for years: designing spaces that create brand and experience. We know that today, a physical space is not just a point of sale, but a 100% immersive experience. This experience reinforces brand identity and builds customer loyalty. Our focus on commercial interior design in Barcelona: design of spaces that create brand and experience has allowed us to stand out in the sector.

Commercial interior design that enhances the brand image

Each commercial interior design project in Barcelona begins with a key concept: the space is an extension of the brand. It’s not just about designing an attractive place, but about building an atmosphere that conveys the values, history and essence of each business. Our team of architects and interior designers work so that every detail—materials, lighting, furniture and distribution—reinforces the emotional connection with clients.

We have designed stores and spaces for brands such as Ametller Origen , El Corte Inglés , Sana Locura , Obach and Escribà . We create environments that generate impact and turn each visit into a memorable experience.

Customer Experience: The Key to Retail in an Omnichannel World

In the digital age, where online and physical commerce are more connected than ever, commercial interior design in Barcelona: design of spaces that create brand and experience must offer something unique. Real sensations that a web cannot. A well-thought-out design directs the flow of customers. In addition, it reinforces the brand’s storytelling and improves the shopping experience.

That’s why, at Girbau Mateu Arquitectes, we conceive spaces as immersive experiences. We optimize the distribution and visual identity so that each point of sale is unique and memorable.

Sustainable Commercial Interior Design: Conscious Design

Retail interior design must not only be attractive, but also sustainable and efficient. In each project we look for:
• Energy efficiency, with optimized lighting and air conditioning strategies.
• Natural and ecological materials, which respect the environment and bring quality to the space.
• Responsible design, reducing waste and prioritizing durable solutions.

We are convinced that a well-designed space not only improves the profitability of the business, but also has a positive impact on people and the planet.

Are you looking for a Commercial Interior Design Studio in Barcelona?

If you want to transform your business with commercial interior design in Barcelona: designing spaces that create a brand and experience, at Girbau Mateu Arquitectes we can help you. Contact us and let’s design together a unique, functional and impactful space.