Girbau & Mateu Arquitectes designs commercial interior design in Barcelona to enhance functionality, the emotional connection with the brand and the well-being of the customer, while integrating sustainability and efficiency criteria. In the city, commercial interior design Barcelona is key to standing out.
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What is commercial interior design?
Commercial interior design Barcelona is much more than decorating a space: it is a combination of space planning, visual merchandising, branding and ambiance that directly influences customer satisfaction and loyalty. According to Brian Solis, a good store experience “increases traffic, conversion and long-term customer value” .
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Why is it key in Barcelona?
Barcelona is a competitive and diverse city, with a demanding clientele looking for unique and memorable experiences. Commercial interior design in Barcelona can make the difference between being just another place or becoming a brand reference.
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How we do it at Girbau & Mateu
1. Route design (space planning)
We create intuitive routes, with strategic attraction areas that facilitate product discovery. In commercial interior design Barcelona, this strategy is crucial.
2. Careful visual merchandising
We take advantage of the combination of light, color and displays to reinforce the product image and generate an emotional connection.
3. Environment and atmosphere
Our strategy is inspired by the servicescape model, considering the environment as an element that facilitates the experience, guides behavior and reinforces brand identity.
4. Integrated sustainability
We use natural materials, energy efficiency and bioclimatic criteria to transform commercial spaces into healthy and responsive environments.
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Proven benefits of good design
Several studies show that a well-planned store design improves sales and builds customer loyalty. For example:
• 93% of purchase decisions are based on the visual appearance of the premises.
• The design and ambiance of the space have a “remarkable effect” on purchasing decisions ().
In addition, a good atmosphere, with clear routes and rest areas, encourages customers to spend more time in the store and, consequently, spend more ().
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Success story – Almond Tree Origin
“Brand image and experience” project for Ametller Origen
• Objective: create a space that reflects the authenticity and freshness of the brand, offering an immersive and inspiring experience.
• Applied solutions:
• Plants, wood and natural light to reinforce the connection with fresh and local produce.
• Tasting areas and multisensory atmosphere to encourage presence and trust.
• Smooth circulation and attractive displays designed according to the servicescape model to optimize purchases and brand recall.
• Results: increase in average visit time, increase in conversion rate and reinforcement of the healthy brand image.
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Contact us
Do you want to transform your business into a powerful brand experience with commercial interior design Barcelona? Contact Girbau & Mateu Arquitectes and together we will design a unique, functional and memorable commercial interior design Barcelona.
